Loyalty Program automation and Customer Relationship Management


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Author: Manzana Group

Latest update: March 29, 2016

Manzana integration

Increase the average check, frequency of purchase and the margin of your business thanks to the new integration with Manzana.

Use Manzana for managing relations with your current, potential and new clients as well as for setting up this process and its automation as well as data synchronization for all channels of communication and sales.


Manzana Group provides CRM solutions Microsoft Dynamics CRM and Manzana Loyalty to automate Loyalty Programs. According to the Microsoft, Manzana Group is on the top five list of the world’s most successful Microsoft Dynamics partners in Retail industry (2012 PARTNER OF THE YEAR FINALIST – Microsoft Dynamics Retail Industry). Among our clients – Media Markt, Home Credit Bank, Miele, Siebel Juwelier, Next, Victoria’s Secret, The Body Shop, MAC, Jo Malone, La Senza, Mothercare, FC Spartak Moscow and other retail chains/operators of loyalty programs.


With this integration all your contacts from Manzana will be automatically imported to your account in GetResponse, and that allow all of your team to use advanced Email-marketing tools without any substantial investments and on a whole new level.


You can improve overall efficiency of your loyalty programs due to increased transparency and better control of cross-platform processes. It will be easier and simpler to track resulsts of your campaigns and therefore optimize both the scope of campaigns and their budgets.