Track subscribers online to optimize the efficiency of your campaigns.



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Author: Google

Latest update: October 12, 2011

Google Analytics Integration

Integrate GetResponse Email Analytics with Google analytics to get the full picture of your subscribers' online activity.

Get a 360◦ view of subscriber behavior – from email links to order forms. Analyze, draw conclusions and implement solutions based on sound analytical data.Google analytics is freely available to all site owners, and if you’re using it already, you can easily enable automatic tracking of links from your GetResponse campaigns.

 

How to integrate GetResponse with Google Analytics

If you are currently using Google Analytics on your site, you now have the ability to enable Google Analytic tracking links automatically in your GetResponse email campaigns. If you do not have analytics in place or would like to use Google Analytics with your existing system, it is freely available to all site owners.
You can get more information and sign up for a free account at http://www.google.com/analytics

 

Getting started with GetResponse and Google Analytics

If you already have analytics working on your website (and most of you do!), then linking your GetResponse email campaigns to your current analytics account is very straightforward.

All you need to do to activate or deactivate Google Analytics tracking in your newsletter is click the ON/OFF button in the first stage of creating your message. That’s all.
From here you can track your campaigns and newsletters in your Google Analytics account. The integration will automatically modify the links in your newsletter with all the utm parameters needed for in-depth tracking.

 

 

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Reviewing Google Analytics tags for your campaign

After you login to your Google Analytics account, you can find your email campaign results by clicking Traffic Sources -> Sources -> Campaigns. A list of all the campaigns you have tagged for Google Analytics to track will be displayed. The campaign names that you see on the list are the campaign names used in your GetResponse account.

When reviewing reports in your Web Analytics dashboard, you can segment traffic quite easily based on several characteristics and quickly find traffic figures originated by the newsletters you sent. First look for the Secondary Dimention drop-down box. You”ll see a long list of options to choose from, including Add Content. This corresponds to the subject lines of all newsletters in your campaign (the ones where tracking was enabled) so you can track the source of the traffic, which email campaign it’s coming from, all the way down to which particular message is generating the traffic. If you want to see results of particular links in newsletters select Secondary Dimention > Landing Page.

 

Need more flexibility in how you use Google Analytics?

If you want to use special tracking systems in your email messages (i.e. to track an individual message as a campaign name in Google Analytics), you can generate your own links with your own unique parameters. But please remember that all “Add Google Analytics tracking” options in your GetResponse account have to be enabled. Here’s how to customize your tracking system:

 

1. Open the Google Analytics URL Builder.

2. In a new window or tab in your web browser, open a message in your GetResponse account.

3. Generate links with tracking codes following the steps provided at URL Builder.

4. Replace the original URL link in your message with the custom-generated one.

5. You”ll want to repeat this for each link in the message you”re working on, as well as any autoresponder messages you”d like to track using Web Analytics and likewise for every future broadcast message you send.

 

For even more tips about tracking with Google Analytics go to our tips blog.